1 May 2006

Fujifilm Introduces HDV Videotape Media
Information by Fujifilm

Fuji Photo Film announced the introduction of Fujifilm-branded HDV videotape.

Television broadcasters and production companies are increasingly making high-definition content available and affordable to the general public. This high-capacity digital content is increasing demand for new tools to make the capture of high quality digital video simple and affordable. Although there are several high-definition standards, the HDV format has rapidly become popular with both professionals in the broadcast and industrial markets.

"HDV offers a new way to capture and display high-quality high-definition images," said Tom Daly, Director of Marketing for Professional Markets, Fujifilm Recording Media Division. "By introducing Fujifilm-branded professional HDV media, video professionals will have greater access to this increasingly popular format with Fujifilm's quality, reputation and support behind it."

About HDV format
HDV is an MPEG-2 compressed high-definition video format. The HDV format includes 720p (progressive) and 1080i (interlace) specifications, and enables the development of products conforming to the global high-definition infrastructure.

The HDV format records both video and audio through compression by MPEG encoding. Video signals are compressed by MPEG2 encoding (inter-frame compression) as BS digital broadcasting, making possible the recording and playback of high-definition video at a bit rate equivalent to the DV format SD (standard definition) specifications (intra-frame compression.) Audio signals are digitized with a 48kHz/16-bit sampling frequency and compressed to 384kbps by MPEG1 Audio Layer II encoding.

The HDV format also delivers improved error correction and special playback features. For example, by changing the error correction method from error correction within a track, as specified in the DV-SD format, to error correction among multiple tracks, the HDV format offers improved error correction capability and enhanced resistance to lost data caused by dropouts.

Fujifilm HDV tape will be available in early June 2006 through authorized Fujifilm Professional Video distributors.

EDITOR NOTE: HDV and HDV logo are trademarks of Sony Corporation and Victor Company of Japan, Limited (JVC). All other trademarks are the property of their respective owners.